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Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.
The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming this.mov" and features aspirin boxes. Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries."
UPDATE: Bayer has asked the agency to discontinue the campaign....
Sadly, another advertising fail in Cannes. Plus the ad never really ran anywhere. BBDO Brazil paid for a small insertion to qualify for the Cannes Lions competition but the client - Bayer - said it never ran anywhere.