What It Takes to Excel in a Content Marketing Job: 12 Experts' Advice | Public Relations & Social Marketing Insight | Scoop.it

What does it take to excel in a content marketing job? The discipline is ever evolving and there's no clear career path to the top, but find inspiration in this advice from 12 experts...


As the digital industry continues to evolve, new skills, expertise, and experience must continually be added to the core competencies of any organization looking to keep pace. This is particularly true for professionals in content marketing — a discipline too new on the scene to have an established career path yet, or even a clear consensus on what it will take to advance the industry and its practitioners.


CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What is the best advice you’ve ever received about having a career in content marketing?“Here are their recommendations on what it takes to excel in a content marketing job...