Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Advertising Loses More Jobs Than Any Other Industry

Advertising Loses More Jobs Than Any Other Industry | Public Relations & Social Marketing Insight | Scoop.it

Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines?Answer: They’re all working in areas where U.S. jobs are disappearing the fastest, according to a special report from 24/7 Wall Street.


Moreover, of all those categories, advertising and promotions is the worst, having shed 65% of all jobs over the past decade. “No occupation has lost a higher proportion of its jobs than advertising and promotions managers,” the report claims.You're better off working in a textile mill, running a drill press, or hauling two-by-fours for a carpenter than you are if you pursue a career in advertising...

Jeff Domansky's insight:

Shock and awe, more disruption ahead... Read about the rampant job losses in the advertising industry, and the shift it reflects in consumer behavior. 


Of course it's not exclusive to advertising either. PR and marketing have disrupted too. I suspect many new social media, brand journalism, native advertising, website special is in similar Internet jobs have placed these job losses, I haven't seen the research yet. Any suggestions from readers?

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Understanding the New Roles in Marketing

Understanding the New Roles in Marketing | Public Relations & Social Marketing Insight | Scoop.it

"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

 

[Growth, shifts in marketing roles creating new job opportunities ~ Jeff]

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