Your new post is loading...
One of the challenges with public relations, marketing or social media is the temptation to do more instead of better communication. I call this the PR Twilight Zone....
Public relations is caught in the same spiral. The “old” style of PR doesn’t work any more. News releases need to be reinvented. Pitching has changed dramatically. Bloggers have influence. Me-me-me media relations turns off reporters and carpet bombing the media no longer works.
Here's how to escape the PR Twilight Zone...
