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According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.
The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....
According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?