Public Relations & Social Marketing Insight

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR?

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.

For many years, media relations has been one of the core aspects of PR.

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point....