The Future is Yesterday: Public Relations in the Networked Era | Pew Research Center's Internet & American Life Project | Public Relations & Social Marketing Insight | Scoop.it
Lee Rainie described the new media ecology and how “networked individuals” get, share and create information.

 

This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster....

 

[Thought-provoking presentation - JD]