Public Relations & Social Marketing Insight

Will 2017 be the year agencies fall dangerously out of touch with client expectations?

How will the shift towards project-based work impact your agency's ability to retain long-term clients?

Do clients intend to move more marketing services in-house in 2017? 

A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives on key topics such as spending, project work versus AORs, and the explosive rise of marketing technology....

Around this time of the year, surprises happen and I am not talking about surprise holiday gifts.

People become kinder to each other, more generous, show more care about the less privileged than they are and generally act in ways that they would never consider the whole year through.

What else happens, are lists…

For the third year in a row, we consider the top defining moments in PR not just for what they are – a moment in time or just a blip that made the news – rather for their implications, such as lessons learnt or the impact in our industry....

PR has probably changed more in the last ten years than it has in the last three decades. For communicators, new challenges and opportunities have come along with the changes we have experienced as a society, most of which have roots in the influence of the Internet and social media. We are living through a creative and transformative period. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.

What will PR look like in 2015? What will the challenges be? As communicators pause to celebrate the holidays, let's take a look at where the profession is headed next year: