Public Relations & Social Marketing Insight

Baby boomers represent the largest percentage of business owners in the United States. Thus, it’s safe to say that a majority of the top leaders in the PR business are baby boomers -- in their late 40s to mid 60s. This is all about to change.

The first group of baby boomers turns 65 this year, and a new poll by the Associated Press and LifeGoesStrong.com reveals that nearly half of all baby boomers now work for a younger boss. If 2012 was the year of the social media surge, 2013 will be the beginning of the end for our baby boomer PR compadres.

The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology and the changing times....

From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to move up, job prospects continue to look promising for 2013.

A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013.

This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media....