Public Relations & Social Marketing Insight

It’s not a surprise Facebook and Google have stayed ahead of everyone else. The two platforms have focused on two key areas: personalizing advertising and those mobile trends we just examined.

Last month, Facebook announced that they have a billion mobile-only users -- not a billion users of the mobile app, but a billion people for whom the entire Facebook experience takes place on mobile. Google has invested its vast resources into mobile search, and in May 2015, more than 18 months ago, it said that “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

What’s the difference between disruptive tech and that of emergent or innovative technology?

...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.

The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....