Public Relations & Social Marketing Insight

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR?

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.

For many years, media relations has been one of the core aspects of PR.

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point....

No Mayan apocalypse, just social PR trends

Between dodging the Mayan apocalypse and rappelling back down the fiscal cliffs, 2012 ended or nearly ended with a bang didn't it? Depending on your perspective of course....

As soon as I saw it, I knew Mashable’s tagline would form part of my 2013 PR trends to watch.Mashable struck the perfect chord for media, as a “social business”, and in staking out its positioning for the future.

Social. Mobile. Visual.

No better statement for public relations professionals to embrace in 2013 too....