Peach.cool is Friday's hottest social network | Public Relations & Social Marketing Insight | Scoop.it

Last week, I received a beta invitation to Peach, Hofmann's latest iteration on creative tools. Peach is a slimmed-down version of Byte designed for more simple sharing of photos and text, along with some special posts created by "magic words." Type "here" and you can choose to share your current location. Or type "GIF" and a GIF search bot pops up. You can heart your friends' posts, but there's no central feed of all your friends' activity: to see it, you'll have to tap on them individually and see what they're up to.

WAVE AT THEM, BOOP THEM, OR BLOW THEM A KISS

The funniest part of Peach comes in its variations on Facebook's "poke." If you want to get another user's attention, you can wave at them, "boop" them, or blow them a kiss. (Each variation is accompanied with the appropriate emoji.) But you can also hiss, "100," "cake," or "put a ring" on a friend. Or, best of all, you can "quarantine" them, an action that you use once and immediately wish existed in every other social network....