Public Relations & Social Marketing Insight

Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog?

If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver?

And more than that, you can use it to convert higher-quality leads in a shorter amount of time?

It’s all possible when you position your content properly.

That means creating super compelling images. How do you do that?

Below I list seven easy tips to help you create Pinterest images that drive massive results....

Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.

That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.

As it turns out, Pinnners, too, love to multi-screen:

“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...

Pinterest has released a new set of advertising tools for small and medium sized businesses.

These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people. 

Pinterest users regularly save their favorite Pins (including adverts!) to their own boards, and as such, Promoted Pins generate lots of impressions and engagements as they get resurfaced time and time again. The data shows advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign.

So, how does it all work? In this post, we’ll take a look at what’s new with Pinterest Ads Manager and give you a quick guide on how to get started with your first Promoted Pin....

Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are typically not idle searchers. They come to Pinterest with a mission, more often that mission is to find things to buy and learn.

According to a report by Ahalogy, 86% of people on Pinterest everyday have used Pinterest while online shopping.

They also spend more on average than users of other social networks. A study from Comscore found Pinterest users spend twice as much as the average social media user....

Compared to customers who are referred to a product by Facebook, customers who reach a product via Pinterest are 10% more likely to purchase that product, according to Wayfair. Additionally, according to Digital Buzz Blog, 25% of Fortune 100 companies maintain Pinterest accounts, showing that the platform is truly one of the best places to promote your business.

These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand....

The average user on Pinterest has money and is willing to spend it.

That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.

If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.

Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.

Tools can help you:

• save time
• get better results (more pins, repins, and traffic)
• be consistent (less effort on your part)
• I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories....

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months.

The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.

However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time on the site.

Those concerns have not been allayed altogether, but Pinterest has made some fascinating moves of late. They have launched a paid search partnership with Kenshoo, completely upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension.

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce.

The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success.

To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data.

“Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.

Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.

We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.

I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....

Do you use Pinterest to generate revenue?

Have you considered using affiliate links on Pinterest?

Because Pinterest users are looking for useful and inspirational products, the platform is a natural place for marketers to share items and services they believe in.

In this article, you’ll discover how to prepare for and use affiliate links in your Pinterest marketing....

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change.

In a recent report by PewResearch, 31% of adult internet users are now using Pinterest, compared to 28% in September 2014. Of this figure, 44% are women and 16% are men. Also, those younger than 50 are 37% more likely to use Pinterest compared to the 22% likelihood of those aged 50 and older.

If that still does not convince social media managers and marketers of Pinterest’s rising status, perhaps this next set of data will.

As it turns out, from having been on the #4 spot of most used social media platforms (trailing behind Facebook, Twitter, and Instagram) featured in PewResearch’s Demographics of Key Social Networking Platforms 2014 report, Pinterest has since then jumped to the #2 spot, right after the still un-dethroned top biller Facebook....

Pinterest is one of the most visited sites on the Internet. In fact, there’s evidence to suggest that the platform has over 100 million active users.

What makes the platform even more interesting, is the fact that they’ve recently allowed marketers to advertise on Pinterest.

Because Pinterest is a new advertising platform, competition levels for you and me are still relatively low.   

This represents a massive opportunity. 

In this article, we’re going to take a look at how you can take full advantage of the advertising capabilities provided by Pinterest....

Pinterest usage has doubled in the last three years (the highest growth rate among major North-American/global social networks), presenting a huge opportunity for B2C marketers looking to expand their brand’s reach. In our recent report analyzing the impact of social media for B2C marketers, we found that two industries have been surprisingly effective at marketing on Pinterest: telecommunications and cable, and consumer products.

In order to take advantage of the current opportunity to help your customers plan for their next life experiences, your brand should being ramping up your Pinterest activity.

So how has Pinterest affected consumer behaviours and media habits? We take a look at various Pinterest researches and studies to bring you some of the interesting Pinterest facts for marketers or advertisers looking to use the platform for marketing. Below are some interesting Pinterest facts you probably don’t know about...