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Scoop.it!
Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....
Jeff Domansky's insight:
Facebook still leads social media traffic but pinterest is coming up fast.
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The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.
2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results... Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:
Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.
Pedro Barbosa's curator insight,
January 22, 2013 8:04 PM
Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com |
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Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.... Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another. Different Networks For Different Reasons While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness....
Scoop.it!
A very cool little hack to add a Pinterest tab to your Facebook Page.
With all the interest around Pinterest at the moment, you’re probably going to want to find out how to make the best use of this new platform and integrate it with your other social network activity. The good news is that I’ve just discovered a great way to easily add a tab onto your Facebook Page that will display your Pinterest activity....
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I seem to understand why Pinterest gets more traffic than Twitter. Pinterest focuses on visual contents with descriptions + attached links whereas Twitter focuses on texts and hashtags. Most users will tweet without attaching photos and links.
I see more traffic from Pinterest than Facebook, but then I don't put much effort into Facebook because I like Pinterest much better.