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Looking for a new way to show off your best pins? Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the top of their profiles. In this article, you’ll discover how to build a Pinterest showcase for your business profile.... 
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We’re not in one of the top niches for Pinning: food and drink, crafts, home decor. How can we make sure that every blog post we write is as Pinnable as possible? It’s been a fun experiment to see what’s worked. I’ll be happy to share with you some of the best practices we dug up with our research and how any brand—no matter the niche or visual orientation—can succeed in creating Pinnable content....
Jeff Domansky's insight:
A complete guide to Pin-worthy images and Pinnable content, regardless of your niche or design skills from Kevan Lee.
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Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding. Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network...
Jeff Domansky's insight:
Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest.
Red Leaf Maple LLC's curator insight,
March 31, 2015 10:23 AM
Instead of creating boards filled with branded images, marketers should keep them relevant by adding pins that don't market their products
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Since then, Pinterest has grown into a marketing powerhouse with new features like profile pages, Rich Pins, enhanced search, and Promoted Pins. Now approaching its fifth year, the popular discovery, sharing, and storage tool is a social staple for consumers and brands alike. But despite its success, there are still a lot of things you might not know about the platform. Here are eight Pinterest statistics that serve to inspire and strengthen your ongoing marketing efforts....
Jeff Domansky's insight:
There are a lot of things you might not know about Pinterest. Here are 8 Pinterest statistics that serve to strengthen your ongoing marketing efforts. Recommended reading for marketers and content marketing pros.
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Pinterest accounts for 25% of all referral traffic to retail sites and generates 4x more revenue per click than Facebook or Twitter. With numbers like these, Pinterest is hard to ignore for e-commerce marketing.
Jeff Domansky's insight:
Brian Lang shares a quick Pinterest case study.
Bruce McDuffee's curator insight,
December 17, 2014 1:38 PM
The unanswered question here is 'did it increase sales?' I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience. ID the target audience first, then choose social channels only if your target is present.
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Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
Jeff Domansky's insight:
Check this article for some useful Pinterest tips for nonprofits and small business.
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Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix. First things first A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting for any social marketing strategy....
Jeff Domansky's insight:
Next to Facebook, you should be using Pinterest according to Yoast. The image based social platform is becoming more and more useful in any social or online marketing strategy.
Laura O'Brien's curator insight,
November 4, 2014 3:39 PM
Again, other ways in which Pinterest can be used for business. I'm curious how to be most effective in using the site.
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What do LL Bean, Nordstrom, Sephora, Lowes and Real Simple Magazine all have in common? They are all dominating the fast-growing social network, Pinterest. This success is directly resulting in increased sales and growth for their businesses. Studies have shown that 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest (I know that I have). With an emphasis on eye-catching and beautiful photos, Pinterest is perfect for businesses who want to tell their stories and grow their sales using visuals....
Jeff Domansky's insight:
Studies show 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest. Successful businesses use Pinterest.
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Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts. Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Jeff Domansky's insight:
Useful tips and a great starting point for business on Pinterest.
Mr Tozzo's curator insight,
August 5, 2014 2:52 AM
15 Mistakes Your Business Might be Making on Pinterest
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Do you know how to create the perfect Pinterest brand page? Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile. So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….
Jeff Domansky's insight:
Here's a basic, practical guide for setting up your business page on Pinterest.
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...But make a rookie Pinterest mistake when pinning on behalf of your business? You could be losing out on traffic, leads, and (potentially) customers. These missteps aren’t always as obvious as a typical Pinterest Fail, but luckily, they can be easily corrected with a closer look at account set-up, pin optimization, and ROI tracking. So put down the recipe for Nutella brownies and the DIY beer bottle glassesand take a hard look at your company’s Pinterest strategy. We'll walk you through the most common mistakes people make on Pinterest, and give you tips on fixing them....
Jeff Domansky's insight:
Don't get caught making these mistakes on Pinterest. Here's how to avoid them.
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The future of marketing is visual. At least that's what about 3,000 marketers told online social media magazine Social Media Examiner in this year's Social Media Marketing Industry Report. According to the report, marketers value social media marketing--especially visual marketing--more highly than ever before. With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram. Marketers are now looking to create original visuals and videos to engage audiences, and there’s no question that marketers need to think about shifting their content strategy that way....
Jeff Domansky's insight:
A new report finds marketers are increasingly turning towards visual platforms and content in place of more traditional social media platforms like Facebook and Twitter.
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A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year. During the “Evolution of Digital Marketing and Commerce with Inspiring and Educational Content” session, the Sephora executive pinpointed loyalty and content as two of the biggest priorities underpinning its current mobile strategy. Most recently, the Louis Vuitton Moet Hennessy-owned brand rolled out a mobile and Web feature called Beauty Board that was largely fueled by the rise in mobile photo-sharing and shopping on platforms including Pinterest and Instagram. “Everybody knows how successful Pinterest has been — Sephora’s Pinterest shoppers are actually 15 percent more valuable than our Facebook leads,” said Johnna Marcus, director of digital business development at Sephora, San Francisco....
Jeff Domansky's insight:
Pinterest packs a punch in social marketing.
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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site. There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
Jeff Domansky's insight:
Pinterest exploring video marketing for publishers and brands.
Jayme Soulati's curator insight,
December 7, 2016 8:16 AM
Ever browse on Pinterest? It's a true delight; candy.
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Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network. We’re quite new into our Pinterest marketing strategies, and we’re keen to keep improving what we pin and share so that our followers find things as useful and helpful as can be. We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all. Here’s what worked for us....
Jeff Domansky's insight:
Buffer tested all the best Pinterest marketing tips to see what worked for them. Kevan Lee shares the results so you can find the quick wins and strategies for Pinning. recommended reading. 9/10
Santiaga Rodriguez 's curator insight,
May 12, 2015 10:54 PM
This post a good question: Is your brand—personal or professional? Marketing yourself or a business can be very different in end goals, but may have a similar pathway. The 8 tips they give for Pinterest marketing are similar to that others suggest. Image is everything and with Pinterest, you're not going to read- initially. The image and small description is what leads users to look further into the post/ page. You want to be as to the point and use the most inciting image to capture the users attention. The use of " Rich Pins" gives you an edge up and a better, quicket insight to the users. These are great in giving the information there and then.There are five types of rich pins: Article pins include the headline, author, story description and linkProduct pins include real-time pricing, availability and where to buyRecipe pins include ingredients, cooking times and serving infoMovie pins include ratings, cast members and reviewsPlace pins include an address, phone number and mapThis can add something to your pins, that others don't have. They emphasize descriptions as mentioned before. Helpful detailsKeywordsOkay to be a couple sentences longPositive sentimentGive the reader something to do. If there’s an action they can take, share the next steps and add a link to somewhere useful.These are what users want. They also suggest what not to say, aka sales pitches and promo. information. You want to be as user AND consumer friendly by giving them what they want without shoving it down their throat. Overall, using all these tips on how to market via Pinterest is almost like the perfect pin. Its showing you EXACTLY what to do with DIY instructions.
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Pinterest is a consumer data goldmine if marketers know how to use it. With over 70 million active users pinning dreams, goals and projects every month, Pinterest marketers can harness very personal insight into what shoppers view as important and interesting enough to save for the future and share with their friends and followers. Forrester has written that Pinterest has not yet proven effective for brands, but we decided to take a closer look to establish how the platform can work for marketers today. We analyzed about 10 million social shares across the social web to determine how valuable Pinterest really is and how to use it strategically. What we found shows the level at which Pinterest users are engaged with content and willing to share branded pins on other social platforms. Overall, consumers share branded links to Pinterest content 1.5x more frequently than general branded content on the social web....
Jeff Domansky's insight:
Pinterest marketers, learn how to develop a Pinterest content marketing strategy to maximize engagement.
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Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.
Jeff Domansky's insight:
Here's a quick refresher on social marketing to help you activate your Pinterest results.
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In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.
Jeff Domansky's insight:
During the holidays, Pinterest is a powerful marketing tool.
Sarah Woloson's curator insight,
December 8, 2014 10:39 PM
The best piece of advice in this article is to remember to refresh older boards. I don't follow a lot of boards, but I use Pinterest daily because the boards I do follow are updated so frequently. I never run out of ideas for the holidays and searching keywords like "holiday" and "sequins" makes my search easier so don't forget to add hashtags! Pinterest is, essentially, one giant compilation of wish lists so you're already a step ahead of other brands.
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Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest. In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts....
Jeff Domansky's insight:
This is excellent content marketing advice on how to use Pinterest for some very creative strategies.
Laura O'Brien's curator insight,
November 4, 2014 3:37 PM
I only use Pinterest for personal reasons; looking for creative ideas and fashion trends. So I was interested in the other ways Pinterest is used, especially for business.
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If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line. There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site. For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....
Jeff Domansky's insight:
Pinterest for your business? Here's how.
Aruna Nair's curator insight,
September 24, 2014 5:30 AM
Pinterest is like a unique mall where you go and enjoy the experience. Wonderful for a Product based business. 
Digital Blitz's curator insight,
September 24, 2014 10:41 AM
Make sure to add a pintrest button to your website
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With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience. 2 key stats: 1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares. 2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...
Jeff Domansky's insight:
Here's why Pinterest is so powerful as a content marketing channel: 90% of all social media shares come from Pinterest alone with Facebook at 6% the next closest.
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Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest. And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v Here are some key takeaways:...
Jeff Domansky's insight:
How to use Pinterest to promote your business.
Charlie Dare's curator insight,
July 26, 2014 9:36 PM
How to use Pinterest to promote your artisic product for greater exposure ~ 
WebTech Group's curator insight,
July 26, 2014 9:53 PM
Great info. Pinterest is great for businesses.
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Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent. Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....
Jeff Domansky's insight:
3 simple tips that will help you to get the most out of Pinterest for your small business.
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Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing!Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out....
Jeff Domansky's insight:
Passionate pinner and social media marketer Peg Fitzpatrick pinpoints the 12 Most Strategic Ways to Use Pinterest for Marketing.
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Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest? To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging. Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....
Jeff Domansky's insight:
Here's how to get Pinterest working for your business.
Lee Werrell's curator insight,
May 16, 2014 7:46 AM
Pinterest can be a valuable additional SM asset to you, especially if you show pictures on your site for your products or services. Used properly it can be a lucrative channel, due to the demographics of the clientele! 
Commerce Pundit's curator insight,
May 16, 2014 7:46 AM
You have mentioned some enormous guidelines over here. We personally use Pinterest for all our clients and it is very useful for getting traffics as well conversion. |
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.