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Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY? If you said YES — this article is for you. You’re reading this because you’re ready to take your Pinterest marketing to the next level, right? Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....
Jeff Domansky's insight:
Looking to get more Pinterest followers? No worries. Aaron Lee shares 8 piece-of-cake tips and tasty content marketing advice that will help your follower count spike in no time. 
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It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy. Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales.How to gain access to your Pinterest account’s analytics Complete instructions — including a video walk-through — for setting up Pinterest for Business and tapping your analytics can be found in my post, Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing. Pinterest metrics that brand marketers should monitor You need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going....
Jeff Domansky's insight:
Pam Dyer shares the perfect Pinterest guide to metrics and ROI. Recommended reading for PR, marketing and content marketing pros.
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With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....
Jeff Domansky's insight:
Recommended reading. Smart tips to get you started right on Pinterest...
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If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....
Jeff Domansky's insight:
Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start.
Janis Borgueta's comment,
May 2, 2013 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's comment,
May 2, 2013 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
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One in five American women who use the Internet hop online to tend Pinterest boards. That figure comes from a recent phone survey of more than a thousand consumers conducted by the Pew Internet & American Life Project. And it confirms much of the anecdotal evidence we often hear about how the visual web has changed the way we spend our time online.
Pinterest’s 19 percent adoption rate among women still has a long way to go to catch up to Facebook’s 70 percent statistic. However, the ease with which users can pin and repin their favorite objects gives Pinterest an edge among women who enjoy sharing and storing lists of their favorite things, rather than issuing status updates.... Via Kelly Lieberman, Martin (Marty) Smith
Jeff Domansky's insight:
Pinterest growth will undoubtedly continue like wildfire until commercialization renders it less enjoyable.
Martin (Marty) Smith's curator insight,
December 12, 2012 8:11 PM
Recently I noted that good thing I can't meet the women I follow in Pinterest since I would have been married again (at least once LOL). I made sure and point out I meant that sentence in a non-creepy way :). |
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For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself. It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales. Think of it as a visual press release that you don’t need to send to the media. Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....
Jeff Domansky's insight:
Susan Harrow shows some great examples of Pinterest boards that work very well and shares tips for better results.
Geraldine Rose's curator insight,
September 12, 2014 5:44 AM
Pinterest can be very powerful for brand awareness, an interesting article.
LocalMark's curator insight,
September 12, 2014 9:47 AM
Pinterest marketing means sharing pieces of your brand's identity. Local businesses, being perhaps the most unique of all, should use Pinterest to market their local identities to local customers. 
Shoko Aikawa's curator insight,
September 13, 2014 12:55 AM
This is quite interesting platform as users are able to promote a product, a service, an experience, a book or yourself thorough using Pinterest. It gives you inspiration too!
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Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost... Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you.... I think of Pinterest as a very personalized, interactive glossy magazine. It’s a fabulous way for users to find products they love, organize them, and share them with their friends. Pinterest users buy the products they love too. In fact, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook). In this article, I outline nine of the top most common mistakes made on Pinterest - and how you can avoid them....
Jeff Domansky's insight:
Here's a really useful checklist of common Pinterest mistakes. Easily avoided and very practical.
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According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.
How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.
If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...
Jeff Domansky's insight:
Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips.
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Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users.
But how can you take advantage of the insane virality of this social network?
Jeff Domansky's insight:
Just some really practical Pinterest tips for marketers.
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8 tasty ideas that will help you garner more Pinterest followers.