Public Relations & Social Marketing Insight
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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 12, 2013 6:54 AM

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy.


Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales.How to gain access to your Pinterest account’s analytics


Complete instructions — including a video walk-through — for setting up Pinterest for Business and tapping your analytics can be found in my post, Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing.


Pinterest metrics that brand marketers should monitor


You need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going....

Jeff Domansky's insight:

Pam Dyer shares the perfect Pinterest guide to metrics and ROI. Recommended reading for PR, marketing and content marketing pros.

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7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest | Public Relations & Social Marketing Insight | Scoop.it
From writtent.com - June 20, 2013 1:15 AM

With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined.


It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....

Jeff Domansky's insight:

Recommended reading. Smart tips to get you started right on Pinterest...

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8 Pinterest Boards Worth Creating for Your Business

8 Pinterest Boards Worth Creating for Your Business | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - May 2, 2013 2:02 AM

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....

 

In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....

Jeff Domansky's insight:

Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start.

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Janis Borgueta's comment, May 2, 2013 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's comment, May 2, 2013 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
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Top 9 Most Common Pinterest Marketing Mistakes - The Wishpond Blog

Top 9 Most Common Pinterest Marketing Mistakes - The Wishpond Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.wishpond.com - July 16, 2013 9:33 AM

Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost...


Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you....


I think of Pinterest as a very personalized, interactive glossy magazine. It’s a fabulous way for users to find products they love, organize them, and share them with their friends. Pinterest users buy the products they love too. In fact, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook).


In this article, I outline nine of the top most common mistakes made on Pinterest - and how you can avoid them....

Jeff Domansky's insight:

Here's a really useful checklist of common Pinterest mistakes. Easily avoided and very practical.

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Why You Should Not Ignore Pinterest in Your Social Media Strategy - Search Engine Journal

Why You Should Not Ignore Pinterest in Your Social Media Strategy - Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - May 22, 2013 12:57 AM

According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.

 

How Pinterest Works

Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.

 

If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...

Jeff Domansky's insight:

Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips.

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10 Pinterest Best Practices to Make Your Content More Shareable

10 Pinterest Best Practices to Make Your Content More Shareable | Public Relations & Social Marketing Insight | Scoop.it
From dashburst.com - April 6, 2013 7:47 AM

Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users.

 

But how can you take advantage of the insane virality of this social network?

Jeff Domansky's insight:

Just some really practical Pinterest tips for marketers.

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