Public Relations & Social Marketing Insight

Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.

That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.

As it turns out, Pinnners, too, love to multi-screen:

“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...