Public Relations & Social Marketing Insight

Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.

We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.

I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....

Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are typically not idle searchers. They come to Pinterest with a mission, more often that mission is to find things to buy and learn.

According to a report by Ahalogy, 86% of people on Pinterest everyday have used Pinterest while online shopping.

They also spend more on average than users of other social networks. A study from Comscore found Pinterest users spend twice as much as the average social media user....