Public Relations & Social Marketing Insight

In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too. 

With 104 million visits in March 2012, Pinterest became the third most-trafficked social media site, moving ahead of LinkedIn (86 million), and trailing only Facebook (7 billion) and Twitter (182 million).

With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand's online visibility and boost your search engine optimization (SEO).

Here are 15 easy opportunities to take advantage of...

While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic thanGoogle+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved.

There’s a process to everything though and like all things, you will have to put the time and effort into it before you start seeing results. Here we will focus on the ways you can improve the content you’re posting, how you can use Pinterest to direct traffic to your site and ways you can optimise it for SEO purposes....