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Now, building up a buzzworthy profile on Pinterest isn’t easy – which is probably why only 56 percent of the globe’s top brands are present on the site. But there are 47 million potential customers using Pinterest. That user base might be drastically overshadowed by Facebook’s army of 1.44 billion.
Yet Pinterest users interact with content much differently than most web users – and it’s those little differences that are going to help your marketing department generate ROI.
That being said, it’s not all about the numbers. Bearing that in mind, here are three simple reasons you can’t afford to ignore Pinterest any longer....
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We've been lagging behind in incorporating Pinterest in our social media marketing strategy, although its a social network we simply can't afford to ignore