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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - December 4, 2016 10:44 AM

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.


The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site.


There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....

Jeff Domansky's insight:

Pinterest exploring video marketing for publishers and brands.

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Jayme Soulati's curator insight, December 7, 2016 8:16 AM
Ever browse on Pinterest? It's a true delight; candy.
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Pinterest Pushing Deeper Into Ads - NYTimes.com

Pinterest Pushing Deeper Into Ads - NYTimes.com | Public Relations & Social Marketing Insight | Scoop.it
From mobile.nytimes.com - January 2, 2015 9:22 AM

A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones.


Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to see.


On New Year’s Day, the company plans to start selling ads on the site to marketers, sounding the call that Pinterest is open for business and that it wants to compete for ad dollars with the likes of Google, Twitter and Facebook....

Jeff Domansky's insight:

Pinterest "promoted" ads: start your marketing engines for 2015.

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5 ways to make Pinterest work for your brand | PR Daily

5 ways to make Pinterest work for your brand | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - June 19, 2014 10:58 PM
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Jeff Domansky's insight:

The good news is that there are a few basic rules you can use to home in on the right way to employ boards for your brand. 

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You Can't Buy Pinterest Fame

You Can't Buy Pinterest Fame | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - February 7, 2014 2:50 AM

Pinterest updated its Acceptable Use Policy, condemning users who pay others to follow them or re-pin their images.


If you want to build your following on Pinterest, there's no easy shortcut.


That's the message Pinterest sent to users after the company updated itsAcceptable Use Policy late last week. The subtle changes to the policy now condemn users who pay others to follow them or re-pin their images. In other words, users can't buy new followers or shares.


"We recently updated our Acceptable Use Policy to simplify language and clarify our stance on a few things," a Pinterest spokesperson said in a statement given to Mashable. "We want Pinterest to be a place where people can be authentic and share the things that interest them most, so we now prohibit paying per Pin or follow."...

Jeff Domansky's insight:

Changes to Pinterest policy may give some marketers heartburn. I recommend you have a very close lock at these changes so you are in compliance.

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 20, 2016 11:35 AM

Pinterest is a lifestyle searching tool for millions of people. 


People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.


Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.


Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it. 


Instead, most people I know automatically go to Pinterest if they want to find recipes to try out. 


That’s not the only reason Pinterest is better than Google. 


Here are 5 reasons why Pinterest’s search engine is better than Google....


Via Antonino Militello
Jeff Domansky's insight:

Surprising facts about Pinterest for marketers.

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jasmine moriah gabrielle hummel's curator insight, April 6, 2016 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 2016 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
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Everything We Had Wrong About Pinterest Marketing

Everything We Had Wrong About Pinterest Marketing | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - July 3, 2015 1:12 AM

I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.


A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.


All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....

Jeff Domansky's insight:

Kevan Lee shares all the mistakes he made in his Pinterest marketing strategies and the changes he made since. Excellent tips and recommended reading.  10/10

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Jeff Domansky's curator insight, July 3, 2015 1:26 AM

Kevan Lee shares all the mistakes he made in his Pinterest marketing strategies and the changes he made since. Excellent tips and recommended reading.  10/10
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8 Piece-of-Cake Ways to Get More Pinterest Followers

8 Piece-of-Cake Ways to Get More Pinterest Followers | Public Relations & Social Marketing Insight | Scoop.it
From www.postplanner.com - October 31, 2014 11:44 AM

Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?


If you said YES — this article is for you.


You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?


Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....

Jeff Domansky's insight:

Looking to get more Pinterest followers? No worries. Aaron Lee shares 8 piece-of-cake tips and tasty content marketing advice that will help your follower count spike in no time.

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Tom George's curator insight, November 4, 2014 6:11 PM

8 tasty ideas that will help you garner more Pinterest followers.
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Would You Rather be Social or Interesting? - Jeffbullas's Blog

Would You Rather be Social or Interesting? - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - March 14, 2014 1:36 AM

The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?


Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers.


Sure, they often overlap, but it’s time we come to appreciate their differences, so that we can be more effective marketers on a social web driven by people’s passions and interests.So should you be social or interesting?...

Jeff Domansky's insight:

Daniel Maloney asks a provocative question and offers some interesting answers. His comparison between the  "interest graph" and "social graph" are invaluable for PR, marketing and content pros. Recommended reading 9 / 10

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Gas caroline's curator insight, March 14, 2014 9:02 AM

Point de vue intéressant avec une réelle différence entre l'Interest graph (=contenus postés sans commentaires) et le Social graph (=création de dialogues)
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Increase Your Pinterest Engagement by 275%

Increase Your Pinterest Engagement by 275% | Public Relations & Social Marketing Insight | Scoop.it
From wearesocialmedia.gr - January 26, 2014 8:59 AM

It's no news that Pinterest has seen huge growth in the past year and has become one of the leading sites for brands to showcase their products and weave their social media strategy.


It currently counts up to 70 million users, 80% of which are women; and since women hold most of consumer power and value, you have no choice but to start using this social network to expand your online presence.


Apart from that, Pinterest has a high engagement rate, with 98 minutes spent online per month and 80% of total pins being repins. Do you need any more proof why you should be there? QuickSprout has compiled a useful infographic presenting stats and tips to help you grow your business Pinterest account and succeed with high conversion rates....

Jeff Domansky's insight:

Useful tips to help you power up your Pinterest marketing strategies.

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Meridian HOM's curator insight, January 27, 2014 10:02 AM

Check out Meridian House of Mystic on Pinterest: www.pinterest.com/drmeridian
Marie Clement's curator insight, January 30, 2014 12:18 PM

Some useful information here and also in the link provided to manage your Pins in 10 minutes a day. 
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