 Your new post is loading...
Your new post is loading...
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time on the site. Those concerns have not been allayed altogether, but Pinterest has made some fascinating moves of late. They have launched a paid search partnership with Kenshoo, completely upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension.
It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. And while increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use Pinterest to sell their products directly. For these businesses the goal is to convert traffic into paying customers. That means making the sale. When it comes to driving purchase-ready buyers, Pinterest comes with a lot of advantages. This is partly due to the longevity of the life of a single Pin (which sticks around in the Pinterest search engine for years) and partly due to the buying mindset and affluence of Pinterest users. For example, Shopify concludes that the typical Pinterest user spends $50 per purchase. But to successfully convert Pinterest traffic to customers takes strategic planning. These tips for driving awareness and sales with Pinterest will help you out along the way....
Compared to customers who are referred to a product by Facebook, customers who reach a product via Pinterest are 10% more likely to purchase that product, according to Wayfair. Additionally, according to Digital Buzz Blog, 25% of Fortune 100 companies maintain Pinterest accounts, showing that the platform is truly one of the best places to promote your business.
These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand....
Is Pinterest part of your social marketing mix?
Are your customers on Pinterest?
Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform....
We all know Pinterest is popular, especially among the female demographic.But can it be leveraged to make you more money? Just like any other social network, it can be.
To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest.
Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?
If you said YES — this article is for you.
You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?
Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....
With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.
The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....
Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest?
To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging.
Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....
The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?
Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers.
Sure, they often overlap, but it’s time we come to appreciate their differences, so that we can be more effective marketers on a social web driven by people’s passions and interests.So should you be social or interesting?...
...Pinterest is garnering a reputation as one of the best and effective marketing tools for an entrepreneur. However, there’s more to Pinterest than just marketing your product offerings. As a research tool, you can use Pinterest to gain very valuable information; about your business, competition, and the marketing strategies you utilize.
Here then, are ways you can maximize Pinterest for not only marketing purposes, but for research as well....
As Pinterest continues to take the social media world by storm, learning how to incorporate this marketing darling into your business can feel like an overwhelming task.
Where to begin, what to pin and how to come up with content are the typical questions I receive. The good news? More than likely, you have all of the content you need right at your fingertips! Below are five quick and easy ways to boost your business with Pinterest!...
Pinterest is a lifestyle searching tool for millions of people. People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with. Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact. Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it. Instead, most people I know automatically go to Pinterest if they want to find recipes to try out. That’s not the only reason Pinterest is better than Google. Here are 5 reasons why Pinterest’s search engine is better than Google....
Via Antonino Militello
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals.
Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for your business....
|
Do you want to increase your traffic from Pinterest or are you a newbie who just wants to learn more about Pinterest? No matter what you aim for, you are in the right place as this article will help you transform into a Pinterest ninja. What is Pinterest? Pinterest is not just a platform where people seek inspiration, it is a great medium that’s contributing to the success of online purchases as well. Well the numbers hold the proof. Around 93% of overall pinners (Pinterest Users) use Pinterest to plan or make a purchase, which is undeniably a very high number compared to purchases that come from Facebook and Twitter. Without understanding these numbers and without exactly knowing how many people you are engaging with via Pinterest- you’ll definitely get the chance to enjoy the kind of success you’re hoping for....
While it doesn't get as much attention as some of the other social networks, Pinterest is definitely a platform all B2C brands need to consider. Why? Take a look at this graph from the recent Mary Meeker Internet Trends Report for 2016. In comparison to other social networks, Pinterest users have very high purchase intent, they come to the platform to find new ideas for things to buy. And Pinterest is on a mission to capitalize on this - the platform has set itself an ambitious target to be generating $2.8 billion in annual revenue by 2018 – a big jump from the reported $169 million in revenue the platform generated in 2015. In order to reach that figure, Pinterest needs to make a series of moves, and this year, we’ve already seen them introduce new discovery options and ad capabilities to advance in that direction. If you've never given Pinterest much thought, now might be the right time to get on board - here's an overview of how Pinterest works, what and how people are using it and the details you need to know to maximize your brand success on the platform....
I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.
A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.
All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....
Growing your blog can sound like a daunting task, but by using social media you can promote and grow your blog pretty easily. With so many social media sites to promote blog content, it can be difficult to figure out where to put your effort any any given time.
I ûused to think Facebook was the top promoter until I discovered Twi,tter. With Twitter referral traffic quite variable as well, I attempted to promote some posts via Pinterest.I was shocked at how quickly I learned the value of Pinterest as a tool to help generate blog traffic and gain new readers!...
Are you wondering how you can make the most out of your Pinterest presence?
In this Guide to Pinterest Marketing you’ll find tips for those who want to get started on Pinterest and for those who want to make the most of their current presence on Pinterest.
Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts.
Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.
Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!
Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....
As we’ve discussed before, Pinterest can be an excellent platform for all kinds of companies to market their brand in a unique way. However, sometimes, developing a good Pinterest strategy can be tough. To help on your endeavor, we’ve compiled a comprehensive list of 32 “Do’s” and “Don’ts” for your Pinterest marketing strategy....
When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network.
Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest...
Given these statistics, it’s obvious that Pinterest definitely is a player, here to stay, impossible to ignore.
Many companies finally have jumped on the bandwagon and created a few boards and started pinning, but most still are flying blind in regard to Pinterest and analytics.
In this article, we are going to evaluate Pinterest analytics methods and tools, and discuss how to use them effectively to improve your Pinterest marketing strategy....
Get inspired by 10 non-marketing boards from successful B2B and B2C brands.
Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.
Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player!
Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned.
That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....
|
![How to Set Yourself Up for Success on Pinterest [Guide] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/5smoWkfJIGsTss6FtaYl0zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Time for a fresh look at Pinterest.