Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The State of Pinterest: What Content Marketers Need to Know Now | Copyblogger

The State of Pinterest: What Content Marketers Need to Know Now | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

... According to a study by SimplyMeasured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.

 

For right now, Pinterest doesn’t seem to be going anywhere, and the stats for marketers are still very encouraging. One in five Pinterest users have purchased something they’ve seen on the site, and when they do buy, they spend around $80 per purchase — twice that of Facebook buyers.

 

And now, Pinterest is shaking things up — there have been some very interesting changes to the service in the last few months. Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers....

Jeff Domansky's insight:

Keep on top of Pinterest changes through this update for future marketing opportunities.

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Why Your Brand Should Be On Pinterest (& How to Get Started) | PR Newswire

Why Your Brand Should Be On Pinterest (& How to Get Started) | PR Newswire | Public Relations & Social Marketing Insight | Scoop.it

I got a real surprise on Monday during the workshop I was leading on using content to attract qualified leads at the Online Marketing Summit.  When I asked the audience, "Have you experienced unexpected results for your brand from a particular social network?”  I wasn’t prepared for the digital strategy head of a top 5 accounting firm who told me that Pinterest is a significant referrer of traffic for their financial services and hedge fund strategy content. Apparently, among the juggernaut of dream wedding pictures and fantastically decadent fashion and food, a good infographic about the hedge fund business can gain real traction....

Jeff Domansky's insight:

Even accountants see a return on their investment from social media and Pinterest.

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