Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - April 28, 2016 11:18 PM

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...

Jeff Domansky's insight:

Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.

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5 ways for your brand to go visual | PR Daily

5 ways for your brand to go visual | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - September 24, 2014 9:30 AM

For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.


They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”


Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....

Jeff Domansky's insight:

Shoe brand Toms embraced social media imagery and won big. Marketers can do the same if they show rather than tell.

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Jade Nicole Burman's curator insight, September 24, 2014 11:01 AM

This is so unbelievably smart! Koodos to the brilliant people who came up with this idea. Not only are you forcing people to look at your products for the chance to win, but they have to share there finding and that being said, all there friends and followers get to see the outfits they pinned too. The brilliance behing this marketting strategy simply blows my mind. Way to go TOMS.
Matthew Wafer's curator insight, September 25, 2014 10:19 AM

Another interesting set of methods on how a brand can improve and broaden their image by successfully visually defining the brand. This short article builds upon these points through explanation of the expanding influence of visual's through social media sites, and how these visuals used will give an illustration of the brand or its customers.
Chantelle Pulevaka's curator insight, September 30, 2014 2:34 AM

Ways for brands to go visual to create brand awareness 
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67% of Pinterest users are looking up Pins in-store - Business of Apps

67% of Pinterest users are looking up Pins in-store - Business of Apps | Public Relations & Social Marketing Insight | Scoop.it
From www.businessofapps.com - August 21, 2015 1:29 AM

The latest study from Pinterest Marketing Developer Partner, Ahalogy, takes a closer look at how Pinners are using Pinterest to help them shop in-store and online. According to the research, an increasingly more diverse range of people are actively Pinning on the site. 67% of Pinners were below the age of 40. Men are also on the rise with two-thirds of males having joined in the past year.


“Our latest research continues to show Pinterest at the heart of what’s most important for consumers – as the ultimate planning tool for all of life’s important events. Smart brands are waking up to Pinterest’s unique content marketing opportunity. This research, along with our added insights and technology, is helping our client partners realize the potential Pinterest can bring to their business. A smart Pinterest strategy combines paid, owned, and earned media – creating lower effective CPMs with engaging content that lives forever on a platform where consumers are spending their time.”


In addition to a growing user base, Pinners are increasingly using Pinterest to replace other activities. 73% of Pinners actually bought a product they found on the site, whilst 67% pulled up Pins in-store to view and compare products. 63% are replacing magazines and catalouges with Pinterest and whilst 47% are aware of promoted Pins, they don’t mind them. 


For marketers this means that their Pins aren’t actively being received as advertisements....

Jeff Domansky's insight:

Many Pinterest users are using Pinterest instead of many other traditional activities according to a new research study

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