Public Relations & Social Marketing Insight

It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available.

How do you know which one(s) to use?

Well, that depends on where your audience is.

In this post, I want to show you how to use promoted pins (ads) on Pinterest effectively.

Pinterest’s demographics consist mostly of women who love visual content. That means that niches like fitness, home decor, and fashion perform really well on this social platform....