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Pinterest has released a new set of advertising tools for small and medium sized businesses.
These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people.
Pinterest users regularly save their favorite Pins (including adverts!) to their own boards, and as such, Promoted Pins generate lots of impressions and engagements as they get resurfaced time and time again. The data shows advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign.
So, how does it all work? In this post, we’ll take a look at what’s new with Pinterest Ads Manager and give you a quick guide on how to get started with your first Promoted Pin....
Pinterest Ads Manager allows all small to mid-sized businesses to start promoting their Pins.