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Looking for a new way to show off your best pins? Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the top of their profiles. In this article, you’ll discover how to build a Pinterest showcase for your business profile.... 
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Hoping to learn more about Pinterest marketing, I watched Cynthia Sanchez's speech from Social Media Marketing World about the best ways to get more Pinterest followers.And I decided to write about her awesome suggestions. Answer these 5 questions before you even think about marketing your company on Pinterest:
Once you have those answers, just follow these 5 easy steps...
Jeff Domansky's insight:
How do you use Pinterest for business? So many people are asking this! Answer: It's all about boards, pins & followers -- and here are 5 easy ways to start. Very practical Pinterest primer from Aaron Lee. Recommended reading. 9 /10
Small Business Online Solutions - Patant Consultants's curator insight,
July 14, 2015 1:47 PM
Its not enough to use social media. You need a strategy that works.
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Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network. We’re quite new into our Pinterest marketing strategies, and we’re keen to keep improving what we pin and share so that our followers find things as useful and helpful as can be. We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all. Here’s what worked for us....
Jeff Domansky's insight:
Buffer tested all the best Pinterest marketing tips to see what worked for them. Kevan Lee shares the results so you can find the quick wins and strategies for Pinning. recommended reading. 9/10
Santiaga Rodriguez 's curator insight,
May 12, 2015 10:54 PM
This post a good question: Is your brand—personal or professional? Marketing yourself or a business can be very different in end goals, but may have a similar pathway. The 8 tips they give for Pinterest marketing are similar to that others suggest. Image is everything and with Pinterest, you're not going to read- initially. The image and small description is what leads users to look further into the post/ page. You want to be as to the point and use the most inciting image to capture the users attention. The use of " Rich Pins" gives you an edge up and a better, quicket insight to the users. These are great in giving the information there and then.There are five types of rich pins: Article pins include the headline, author, story description and linkProduct pins include real-time pricing, availability and where to buyRecipe pins include ingredients, cooking times and serving infoMovie pins include ratings, cast members and reviewsPlace pins include an address, phone number and mapThis can add something to your pins, that others don't have. They emphasize descriptions as mentioned before. Helpful detailsKeywordsOkay to be a couple sentences longPositive sentimentGive the reader something to do. If there’s an action they can take, share the next steps and add a link to somewhere useful.These are what users want. They also suggest what not to say, aka sales pitches and promo. information. You want to be as user AND consumer friendly by giving them what they want without shoving it down their throat. Overall, using all these tips on how to market via Pinterest is almost like the perfect pin. Its showing you EXACTLY what to do with DIY instructions.
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Pinterest is a consumer data goldmine if marketers know how to use it. With over 70 million active users pinning dreams, goals and projects every month, Pinterest marketers can harness very personal insight into what shoppers view as important and interesting enough to save for the future and share with their friends and followers. Forrester has written that Pinterest has not yet proven effective for brands, but we decided to take a closer look to establish how the platform can work for marketers today. We analyzed about 10 million social shares across the social web to determine how valuable Pinterest really is and how to use it strategically. What we found shows the level at which Pinterest users are engaged with content and willing to share branded pins on other social platforms. Overall, consumers share branded links to Pinterest content 1.5x more frequently than general branded content on the social web....
Jeff Domansky's insight:
Pinterest marketers, learn how to develop a Pinterest content marketing strategy to maximize engagement.
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When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest. Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....
Jeff Domansky's insight:
Research shows that visual marketing drives a big increase in customer engagement. As a very visual platform, Pinterest marketing cannot be ignored
Tara Verner's curator insight,
January 11, 2015 11:34 AM
Pinterest is not only good for branding and marketing, but also research and SEO. Check out the 12 reasons why your business needs pinterest marketing. 
Jaione's curator insight,
January 15, 2015 6:18 AM
Pinterest merkaturako erraminta insteresgarria...
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Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.
Jeff Domansky's insight:
Here's a quick refresher on social marketing to help you activate your Pinterest results.
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In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.
Jeff Domansky's insight:
During the holidays, Pinterest is a powerful marketing tool.
Sarah Woloson's curator insight,
December 8, 2014 10:39 PM
The best piece of advice in this article is to remember to refresh older boards. I don't follow a lot of boards, but I use Pinterest daily because the boards I do follow are updated so frequently. I never run out of ideas for the holidays and searching keywords like "holiday" and "sequins" makes my search easier so don't forget to add hashtags! Pinterest is, essentially, one giant compilation of wish lists so you're already a step ahead of other brands.
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Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
Jeff Domansky's insight:
Check this article for some useful Pinterest tips for nonprofits and small business.
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Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest. In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts....
Jeff Domansky's insight:
This is excellent content marketing advice on how to use Pinterest for some very creative strategies.
Laura O'Brien's curator insight,
November 4, 2014 3:37 PM
I only use Pinterest for personal reasons; looking for creative ideas and fashion trends. So I was interested in the other ways Pinterest is used, especially for business.
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If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
Jeff Domansky's insight:
Paula McKinney posts practical Pinterest tips for your business .
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With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience. 2 key stats: 1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares. 2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...
Jeff Domansky's insight:
Here's why Pinterest is so powerful as a content marketing channel: 90% of all social media shares come from Pinterest alone with Facebook at 6% the next closest.
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With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns. • One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013. Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub:
Jeff Domansky's insight:
Pinterest and PR can be a winning combination when integrated as these three successful campaigns show.
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Do you know how to create the perfect Pinterest brand page? Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile. So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….
Jeff Domansky's insight:
Here's a basic, practical guide for setting up your business page on Pinterest.
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YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Jeff Domansky's insight:
some very smart social marketing tips from Natalie Jill in an interview with Michael Stelzner.
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We’re not in one of the top niches for Pinning: food and drink, crafts, home decor. How can we make sure that every blog post we write is as Pinnable as possible? It’s been a fun experiment to see what’s worked. I’ll be happy to share with you some of the best practices we dug up with our research and how any brand—no matter the niche or visual orientation—can succeed in creating Pinnable content....
Jeff Domansky's insight:
A complete guide to Pin-worthy images and Pinnable content, regardless of your niche or design skills from Kevan Lee.
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Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding. Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network...
Jeff Domansky's insight:
Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest.
Red Leaf Maple LLC's curator insight,
March 31, 2015 10:23 AM
Instead of creating boards filled with branded images, marketers should keep them relevant by adding pins that don't market their products
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Since then, Pinterest has grown into a marketing powerhouse with new features like profile pages, Rich Pins, enhanced search, and Promoted Pins. Now approaching its fifth year, the popular discovery, sharing, and storage tool is a social staple for consumers and brands alike. But despite its success, there are still a lot of things you might not know about the platform. Here are eight Pinterest statistics that serve to inspire and strengthen your ongoing marketing efforts....
Jeff Domansky's insight:
There are a lot of things you might not know about Pinterest. Here are 8 Pinterest statistics that serve to strengthen your ongoing marketing efforts. Recommended reading for marketers and content marketing pros.
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Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest. Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....
Jeff Domansky's insight:
Now all different types of people and companies use Pinterest.
Darcy Bevelacqua's curator insight,
January 28, 2015 5:38 PM
I think Pinterest is something you have to try to really understand. WOrth your time - it may be more addicting than you think.
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Pinterest accounts for 25% of all referral traffic to retail sites and generates 4x more revenue per click than Facebook or Twitter. With numbers like these, Pinterest is hard to ignore for e-commerce marketing.
Jeff Domansky's insight:
Brian Lang shares a quick Pinterest case study.
Bruce McDuffee's curator insight,
December 17, 2014 1:38 PM
The unanswered question here is 'did it increase sales?' I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience. ID the target audience first, then choose social channels only if your target is present.
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If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow. People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice. Here are 11 ways to get more readers to your business blog using Pinterest....
Jeff Domansky's insight:
How do you get more traffic to your blog? Social referrals (namely Facebook, Pinterest, etc.) to websites have more than doubled and continue to grow.
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As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Pinterest can help you do this effortlessly. If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water.To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially....
Jeff Domansky's insight:
Rebekah Radice shows how to use Pinterest to drive big traffic back to your blog or website.
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Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right? Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest. ...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process. And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.
Jeff Domansky's insight:
On Pinterest, it's all about the pictures. Here's how to get better results.
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What do LL Bean, Nordstrom, Sephora, Lowes and Real Simple Magazine all have in common? They are all dominating the fast-growing social network, Pinterest. This success is directly resulting in increased sales and growth for their businesses. Studies have shown that 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest (I know that I have). With an emphasis on eye-catching and beautiful photos, Pinterest is perfect for businesses who want to tell their stories and grow their sales using visuals....
Jeff Domansky's insight:
Studies show 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest. Successful businesses use Pinterest.
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Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts. Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Jeff Domansky's insight:
Useful tips and a great starting point for business on Pinterest.
Mr Tozzo's curator insight,
August 5, 2014 2:52 AM
15 Mistakes Your Business Might be Making on Pinterest
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Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest. And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v Here are some key takeaways:...
Jeff Domansky's insight:
How to use Pinterest to promote your business.
Charlie Dare's curator insight,
July 26, 2014 9:36 PM
How to use Pinterest to promote your artisic product for greater exposure ~ 
WebTech Group's curator insight,
July 26, 2014 9:53 PM
Great info. Pinterest is great for businesses. |
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.