Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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An Incredible Guide on Generating Sales Using Pinterest Ads

An Incredible Guide on Generating Sales Using Pinterest Ads | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - January 31, 2016 11:50 PM
Pinterest is one of the most visited sites on the Internet. In fact, there’s evidence to suggest that the platform has over 100 million active users.


What makes the platform even more interesting, is the fact that they’ve recently allowed marketers to advertise on Pinterest.


Because Pinterest is a new advertising platform, competition levels for you and me are still relatively low.   


This represents a massive opportunity. 


In this article, we’re going to take a look at how you can take full advantage of the advertising capabilities provided by Pinterest....

Jeff Domansky's insight:

Pinterest still presents opportunities for marketers and advertisers according to Neil Patel.

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javelindenim's comment, January 31, 2016 11:59 PM
Great
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Would You Rather be Social or Interesting? - Jeffbullas's Blog

Would You Rather be Social or Interesting? - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - March 14, 2014 1:36 AM

The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?


Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers.


Sure, they often overlap, but it’s time we come to appreciate their differences, so that we can be more effective marketers on a social web driven by people’s passions and interests.So should you be social or interesting?...

Jeff Domansky's insight:

Daniel Maloney asks a provocative question and offers some interesting answers. His comparison between the  "interest graph" and "social graph" are invaluable for PR, marketing and content pros. Recommended reading 9 / 10

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Gas caroline's curator insight, March 14, 2014 9:02 AM

Point de vue intéressant avec une réelle différence entre l'Interest graph (=contenus postés sans commentaires) et le Social graph (=création de dialogues)
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