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Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data. “Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.
It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available. How do you know which one(s) to use? Well, that depends on where your audience is. In this post, I want to show you how to use promoted pins (ads) on Pinterest effectively. Pinterest’s demographics consist mostly of women who love visual content. That means that niches like fitness, home decor, and fashion perform really well on this social platform....
YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.
Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.
Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.
Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out:
- Why NPOs should consider being present on Pinterest.
- 3 tips on how to get your NPO started on Pinterest.
- 10 ideas for Pinterest boards every NPO on Pinterest should have....
For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.
They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”
Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....
With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns.
Today, among other platforms, Pinterest must be part of your social PR campaign strategy, especially if your target audience is female. It’s easy to dismiss Pinterest as a site where women just share pictures of fashion and food, but do so at your peril. Consider this: • One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013.
• 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female.
• New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013.
• Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.
Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub:
The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care?
Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers.
Sure, they often overlap, but it’s time we come to appreciate their differences, so that we can be more effective marketers on a social web driven by people’s passions and interests.So should you be social or interesting?...
Get inspired by 10 non-marketing boards from successful B2B and B2C brands.
Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.
Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.
But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you'll find a helpful infographic that lays all the data out....
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”
While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
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Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.
That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.
As it turns out, Pinnners, too, love to multi-screen:
“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...
Pinterest is one of the most visited sites on the Internet. In fact, there’s evidence to suggest that the platform has over 100 million active users.
What makes the platform even more interesting, is the fact that they’ve recently allowed marketers to advertise on Pinterest.
Because Pinterest is a new advertising platform, competition levels for you and me are still relatively low.
This represents a massive opportunity.
In this article, we’re going to take a look at how you can take full advantage of the advertising capabilities provided by Pinterest....
When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?
If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.
Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....
If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine.
While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow.
People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice.
Here are 11 ways to get more readers to your business blog using Pinterest....
Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer!
This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic....
...By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies.
But is it just a fun way to create galleries of all the things you love and share them with friends or is there more to it? Can you actually capitalize on Pinterest’s popularity for your business? The short answer is yes.
With this post, I’m not only going to show you some compelling reasons on why you should be using Pinterest for your business, but I’m also going to give you some cool tips on how to master the platform....
With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.
The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....
When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network.
Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest...
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals.
Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for your business....
...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins.
The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics.
With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....
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![Pinterest and TV Go Hand-in-Hand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/zVT15sOZItW9agst1e5yQzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Campbell's provides an excellent Pinterest marketing case study.