Public Relations & Social Marketing Insight
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Pinterest and TV Go Hand-in-Hand [Infographic]

Pinterest and TV Go Hand-in-Hand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - September 20, 2016 12:54 PM

Here’s an interesting stat – according to a Pinterest survey of 2,500 Pinners (conducted in May this year), 45% of users are active on the app while watching TV.

That’s surprising – normally it’s Twitter that’s identified as the ultimate TV viewing companion in social, given its position as the home of real-time conversation, particularly around live events.

As it turns out, Pinnners, too, love to multi-screen:

“64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.”...

Jeff Domansky's insight:

Pinterest is the perfect multiscreen device – kind of like driving along the highway and seeing a billboard.

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Study: 1/3 of Women in U.S. Use Pinterest

Study: 1/3 of Women in U.S. Use Pinterest | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - January 2, 2014 2:46 AM

Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study....


The social bookmarking service is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts Pinterest slightly ahead of Twitter and Instagram, though all three are well behind Facebook.


Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously...

Jeff Domansky's insight:

Pinterest power is growing according to a recent study of social media demographics.

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