Public Relations & Social Marketing Insight

The Pokemon Go phenomenon may have peaked, but it sure lit a fuse for marketers to think about augmented reality, location-based marketing, and how their brands might fit in.

As with adopting any other technology for marketing, many marketers will treat it as a gimmicky bandwagon.

I stumbled across an AdAge article with an interesting insight on why Pokemon Go finally managed to capture the world’s imagination when so many AR and location-based technologies have tried since the first Foursquare checkin 7 years ago:...