Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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To Persuade People, Trade PowerPoint for Papier-Mâché

To Persuade People, Trade PowerPoint for Papier-Mâché | Public Relations & Social Marketing Insight | Scoop.it

Someone once told me that most PowerPoint presentations have neither power nor a point. I cannot recollect, in 30 years of work, a single PowerPoint presentation I saw or gave that altered the course of anything. Yet in meeting after meeting around the world, PowerPoint is the medium of choice. In fact, according to Microsoft, there are over 30 million PowerPoint  presentations given every day.

When someone chooses to use PowerPoint or any other slide deck program, the choice has consequences. It establishes a power structure that is less relevant in today’s networked world, with the subject matter expert speaking at the front of the room and the audience passively receiving information. It keeps teams indoors, in closed rooms, in a seated position for prolonged periods which, as Mayo Clinic reports, increases the risk of cardiovascular disease and shortens life expectancy. And, most unfortunate, PowerPoint places technology at the center of the room with a heavy weight toward text, charts, sound bites, and bullet points.

When I helped start a social innovation organization called Civilla, in partnership with Adam and Lena Selzer, we gave ourselves an operating constraint: There would be no PowerPoint. None.

But saying no to something is easy. Figuring out what takes its place is harder....

Jeff Domansky's insight:

Michael Brennan may be onto something when he says trade PowerPoint for papier-mache. Try it at your next presentation or new business pitch and see what happens.

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Apple Turns A Pencil Into A Jaw-Dropping Presentation

Apple Turns A Pencil Into A Jaw-Dropping Presentation | Public Relations & Social Marketing Insight | Scoop.it

In the introduction of the iPad Air 2 Apple presentation designers created a great example of using a simple visual to tell a complex story.


Some people might use the excuse, “We use PowerPoint in my company and it’s not as elegant as Apple Keynote.” Maybe it’s the story—or a lack of one—that’s the problem!


I asked Cory to re-create the Apple pencil slide a second time in PowerPoint. You can see it here. It’s simple and clean. Corporate America doesn’t have a PowerPoint problem; it has a storytelling problem.  Learn to tell a story and use visual comparisons to bring the story alive....

Jeff Domansky's insight:

Carmine Gallo offers presentation tips and inspiration with a great creativity example from Apple.

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