Public Relations & Social Marketing Insight

In the introduction of the iPad Air 2 Apple presentation designers created a great example of using a simple visual to tell a complex story.

Some people might use the excuse, “We use PowerPoint in my company and it’s not as elegant as Apple Keynote.” Maybe it’s the story—or a lack of one—that’s the problem!

I asked Cory to re-create the Apple pencil slide a second time in PowerPoint. You can see it here. It’s simple and clean. Corporate America doesn’t have a PowerPoint problem; it has a storytelling problem.  Learn to tell a story and use visual comparisons to bring the story alive....