Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Vogue Endorses Hillary Clinton for President of the United States

Vogue Endorses Hillary Clinton for President of the United States | Public Relations & Social Marketing Insight | Scoop.it

For all the chaos and unpredictability and the sometimes appalling spectacle of this election season, the question of which candidate actually deserves to be president has never been a difficult one.

Vogue has no history of political endorsements. Editors in chief have made their opinions known from time to time, but the magazine has never spoken in an election with a single voice. Given the profound stakes of this one, and the history that stands to be made, we feel that should change.

Vogue endorses Hillary Clinton for president of the United States....

Jeff Domansky's insight:

Given the women's issues in this Presidential campaign, it was interesting to see Vogue magazine endorse Hillary Clinton, the first time the magazine has ever endorsed a candidate.

Com.it's curator insight, October 21, 2016 2:55 AM
La moda y la polĂ­tica conectada.
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ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing | Public Relations & Social Marketing Insight | Scoop.it

Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...


...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.


”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...

Jeff Domansky's insight:

Maybe ebooks aren't killing publishing after all? Weird huh? 

Deanna Dahlsad's curator insight, August 10, 2013 1:57 AM

Weird is beautiful. ...Profitability, well... Perhaps the beautiful worry less about such things.

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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Marketing Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?

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