Public Relations & Social Marketing Insight

Some of the most diverse examples of QR code creation making them more than just a collection of black and while squares including Rubic's cubes, coin...

The examples listed below are a case of focusing more on the journey rather than the destination, creating more joy out of its creation rather than where it will lead to. Some use food such as sugar cubes (image above) while others aim for a much bigger scale. One way or another, the end result is much more memorable and will make you think twice about using the standard black and white QR codes you normally get....

Truly creative marketing...

Nielsen's latest report on mobile payments isn't too surprising, save one tidbit: people like using QR codes.

The study, released Thursday, found that mobile payment users actually prefer methods involving quick response (QR) codes or bar codes.

Almost half, 45 percent, of the nearly 4,000 people surveyed by Nielsen said they use the method to check out with their smartphones.Akin to bar codes, QR codes are blocks of printed code used to store large amounts of digital information. For a time, they were showing up everywhere -- on product packaging, ads, marketing campaigns -- but were seen as unnecessary or gimmicky. In mobile payments, cashiers can simply scan the codes displayed on a customer's smartphone as they would any bar code....

With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world.

In February 2012, comScore released a report that shows that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. And Morgan Stanley predicts that by 2014, mobile web usage will have overtaken conventional desktop usage.

Why does this matter? As a content marketer, you need to figure out how to connect with your audience using mobile. One easy way to get it done: the QR code.

QR Codes have to be useful, not just a modern ornament.

The key to taking advantage of QR codes is simple: make sure the landing page of your QR code is relevant to your audience, opportunistic and traceable. Don’t use QR codes to direct users to a conventional web page....