Quartz Debuts New Format For News App | Public Relations & Social Marketing Insight | Scoop.it

Quartz released its first news app Thursday, available exclusively on iPhones. The interface isn’t like your usual news app -- instead, it’s like iMessage for news.Quartz, the 4-year-old business news publication owned by Atlantic Media, announced in a post on its Web site  that the app is an “ongoing conversation about the news, sort of like texting.”


The app sends messages, photos, GIFs and links to users, who can tap to respond when interested in learning more about a topic. Each session lasts just a few minutes.


But Quartz’s app isn’t like Siri; it’s not an automated assistant. Instead, the responses are written by a team of Quartz writers and editors, led by Adam Pasick. According to The Verge, it’s the same team who are in charge of the company's "Daily Brief" newsletter....