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Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics.
Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience.
If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know....
Learn basics of hashtag analytics including where analytics can be used like marketing content, SMM, events or branding.