Public Relations & Social Marketing Insight

If you are a Google Chrome user, there is good news for you. Your web browser is about to get faster and better than ever, all thanks to a new data compression algorithm that Google is planning to roll out soon.

Google employee Ilya Grigorik took to Google+ to describe the advent of Brotli compression algorithm. This new algorithm will replace the existing one, which is called Zopfli. Brotli was announced last year in September, and according to Google's internal benchmarks, it works faster than all existing data compression algorithms, and can compress data by 17-25% extra, as compared to Zopfli. Furthermore, its compression ratio is almost 25% better than all other data compression algorithms....