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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Beyond Responsive Design: How to Optimize Your Website for Mobile Users | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - June 10, 2015 1:41 AM

You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings.


Congrats! You’ve survived this skirmish ... but it's not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it.


Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!”


Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here's how....

Jeff Domansky's insight:

Got a mobile-friendly website? Great. Your job isn't done. Here's what else you need to do to optimize for mobile. Good tips.

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5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google’s New Algorithm | Public Relations & Social Marketing Insight | Scoop.it
From blog.scoop.it - May 28, 2015 7:52 PM

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.

However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):...

Jeff Domansky's insight:

Useful content marketing tips for better SEO with Google's new mobile algorithm.

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Susan Anderson's curator insight, June 6, 2015 3:45 PM

Not sure about #1 (most of my firm's clients are asking for longer and longer content). Or, #4 ("consider"???). But this is a good bit of advice anyway.
Local Network's curator insight, June 9, 2015 1:03 PM

Optimized Marketing
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Google: More Searches on Mobile than on Desktop - SEMrush

Google: More Searches on Mobile than on Desktop - SEMrush | Public Relations & Social Marketing Insight | Scoop.it
From www.semrush.com - June 3, 2015 12:52 AM

According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.


Google’s Response to the Rise of Mobile Search


Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience.


In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are....

Jeff Domansky's insight:

Google’s latest changes to its AdWords system offers users information on items they are considering rather than links.

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