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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Google, democracy and the truth about internet search

Google, democracy and the truth about internet search | Public Relations & Social Marketing Insight | Scoop.it
From www.theguardian.com - December 5, 2016 11:05 AM

Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone looking for it. But there it was. I press enter. A page of results appears. This was Google’s question. And this was Google’s answer: Jews are evil. Because there, on my screen, was the proof: an entire page of results, nine out of 10 of which “confirm” this.


The top result, from a site called Listovative, has the headline: “Top 10 Major Reasons Why People Hate Jews.” I click on it: “Jews today have taken over marketing, militia, medicinal, technological, media, industrial, cinema challenges etc and continue to face the worlds [sic] envy through unexplained success stories given their inglorious past and vermin like repression all over Europe.”


Google is search. It’s the verb, to Google. It’s what we all do, all the time, whenever we want to know anything. We Google it. The site handles at least 63,000 searches a second, 5.5bn a day. Its mission as a company, the one-line overview that has informed the company since its foundation and is still the banner headline on its corporate website today, is to “organise the world’s information and make it universally accessible and useful”.


It strives to give you the best, most relevant results. And in this instance the third-best, most relevant result to the search query “are Jews… ” is a link to an article from stormfront.org, a neo-Nazi website. The fifth is a YouTube video: “Why the Jews are Evil. Why we are against them.”...

Jeff Domansky's insight:

Tech-savvy rightwingers have been able to ‘game’ the algorithms of internet giants and create a new reality where Hitler is a good guy, Jews are evil and… Donald Trump becomes president. This thoughtful post explores challenging culture and technology issues. Recommended reading. 10/10

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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) | Public Relations & Social Marketing Insight | Scoop.it
From moz.com - June 28, 2016 6:03 PM

The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query.

Singhal describes the types of keyword searches most likely to require fresh content:

Recent events or hot topics: “occupy oakland protest” “nba lockout”
Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”
Frequent updates: “best slr cameras” “subaru impreza reviews”
Google may determine exactly which queries require fresh content by monitoring the web and their own huge warehouse of data, including:

Search volume: Are queries for a particular term spiking (i.e. “Earthquake Los Angeles”)?
News and blog coverage: If a number of news organizations start writing about the same subject, it’s likely a hot topic.
Social media: A spike in mentions of a particular topic may indicate the topic is “trending.”


While some queries need fresh content, other search queries may be better served by older content.

Fresh is often better, but not always. (More on this later.)

Below are ten ways Google may determine the freshness of your content. Images courtesy of my favorite graphic designer, Dawn Shepard....

Jeff Domansky's insight:

Freshness of content is a deciding factor in Google page rank.

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Search Engines (Other Than Google) You Should Care About • SEO Mechanic

Search Engines (Other Than Google) You Should Care About • SEO Mechanic | Public Relations & Social Marketing Insight | Scoop.it
From www.seomechanic.com - June 17, 2016 7:18 PM

According to comScore’s most recent desktop search engine rankings, “Google Sites led the explicit core search market in February with 64 percent of search queries conducted.” In an overall sense, this proves one thing to be true: Google has captured the majority of search traffic.

However, you don’t want to ignore the other 36 percent. Here is a breakdown of the search engines that make up the “best of the rest.”

  • Microsoft sites: 21.4 percent
  • Yahoo sites: 12.2 percent
  • Ask Network: 1.6 percent
  • AOL: 0.9 percent.


These numbers are nowhere as extensive as Google’s, but it does show that people are using other search engines....

Jeff Domansky's insight:

Google definitely, but there are other search engine alternatives and traffic to be had.

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Where Will the Next Trillion Searches Come From? | Distilled

Where Will the Next Trillion Searches Come From? | Distilled | Public Relations & Social Marketing Insight | Scoop.it
From www.distilled.net - November 17, 2016 11:56 PM

If desktop search is the first trillion, and mobile search is the second trillion, where will we find the third trillion?

Well, for a start, there is some growth still to come even in searches like those that people are already doing even in the most mature markets - the best argument I have for that is this chart which shows the growth of e-commerce, and how all of Amazon’s growth fits into around 8% of the total retail market. Just as e-commerce has further to go, so there is still untapped search demand.

But that’s going to be slow going - it’s not going to add a trillion / year any time soon.

So what might?

Well, my theory is that it’s going to come from searches people aren’t doing yet.

Here’s some data and evidence...

Jeff Domansky's insight:

As a content marketer, here's a powerful statistic you need to consider: 39% of searchers needs were not met! Start there with your plans for content marketing.

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jabgrafting's comment, November 18, 2016 1:23 AM
hiiii
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The voice search explosion and how it will change local search

The voice search explosion and how it will change local search | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - June 23, 2016 1:24 AM

Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal.


The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth.


Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge.


Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....

Jeff Domansky's insight:

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - January 7, 2015 1:45 AM

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.


There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search....

Jeff Domansky's insight:

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's chokehold.

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John Norman's curator insight, January 7, 2015 6:57 PM

Seems there always an alternative. Whether you want to play by the big boys rules (ie Google) or run with the rest is the question. The only way "the rest" will have an impact is if the majority of user declare their support for more than the status quo. Most love a bit of the underdog!
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