Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Boost Your Domain Authority by 5 Points in 2 Weeks

How to Boost Your Domain Authority by 5 Points in 2 Weeks | Public Relations & Social Marketing Insight | Scoop.it

DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have.


But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA.


I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket.


However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think.


I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....

Jeff Domansky's insight:

Neil Patel shares a blueprint for growing your website domain authority. Highly recommended. 9/10

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6 Dreadful Design Mistakes That’ll Ruin Your SEO

6 Dreadful Design Mistakes That’ll Ruin Your SEO | Public Relations & Social Marketing Insight | Scoop.it

The value you’re providing on your website needs to reach your audience. Because it’s your duty to serve them. Avoiding these 6 design mistakes will ensure that your website doesn’t get lost in search rankings and your work reaches your customers.Ready?Let’s begin with the first mistake....

Jeff Domansky's insight:

Neil Patel offers an excellent set of SEO tips. Recommended reading. 9/10

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How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money | Neil Patel

How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money | Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was!


Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people.


If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result.


It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....

Jeff Domansky's insight:

SEO basics for small biz from Neil Patel.

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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | Public Relations & Social Marketing Insight | Scoop.it

Google in particular has made incredible strides in the last few years. Recently, there was a huge Phantom update that caused huge shifts in rankings. This update was the result of Google changing its core algorithm once again. It’s only going to keep improving from here.


I know that some of you are frustrated and angry because of those changes. It sucks if your traffic declines because your pages now rank lower.


I understand that, but in all honesty, does your content deserve to be #1?It probably doesn’t. Maybe it did before, and maybe it got surpassed. Regardless of why, the good news is that you can get your rankings back.


How? Create the best damn content out there. There are no secrets at this point.


Considering organic search still makes up about 64% of referral traffic, it’s worth it....

Jeff Domansky's insight:

You might not want to hear this... ...but the fact is that your content may not deserve to rank #1 in search engines. Neil Patel shares how to rank better.

Brian Chaulk's curator insight, July 26, 2015 9:38 AM

Content marketing is a must. Good content marketing is vital.