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By adding in the content part of their offering they make an excellent case to the client for having an ongoing billable relationship rather than simply overhauling the SEO as a one-off project and then moving on. But it means an SEO agency is getting work which might otherwise have gone to a communications or marketing company. This is the heart of the issue....
Jeff Domansky's insight:
Paul Sutton highlights an interesting dilemma and PR case study where the SEO industry is making a real effort to take a slice of the PR pie. In this case study, one comms professional reveals how she's fighting for her life. 
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From
moz
Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because I am very passionate about the topic....
Jeff Domansky's insight:
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
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Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies. Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline. It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...
Jeff Domansky's insight:
Lee Odden offers solid advice on SEO for PR pros and throws cold water on the hysteria about Google killing PR.
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There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but because, as an industry, we’re finally embracing PR and learning from it, even though it’s always been a part of SEO.
Public relations professionals have spent years perfecting their outreach strategies, building relationships and finding press opportunities for their clients. Search marketers have also spent years doing outreach and finding opportunities for our clients — we just called them “links.” They weren’t always the best opportunities, but we’re getting better — and that’s where we can take a cue from our communications-minded friends in the PR industry. Here’s how....
Jeff Domansky's insight:
Here's a good look at how SEO and public relations can complement each other.
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The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking.
..Google will always have good user experience as their primary goal, and each update they make will be in the direction of better understanding of the content from a human perspective. If you guide your copywriting to provide what your readers look for, not only that you’ll get more loyal audience that loves to come to your website and read what’s new, but Google will also award your actions with a higher ranking in their search result pages. So how should you write?Here’s what you should ask yourself before you publish your writing on the Internet...
Jeff Domansky's insight:
Valuable advice for and that gets great SEO.
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If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world.
Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials. They want awesome, informative content with entertainment value. That’s the deal or they won’t pay attention to your brand.
That’s why content marketing is all the rage…It’s a high stakes game, and he who dies with the most awesome, high-quality content wins. Blogging is one of the best ways to produce this content. It’s the business owner’s platform to tell the world about them, and their industry.
That can spell trouble for some. You’ll either need to become a better writer, or hire one....
Jeff Domansky's insight:
Matt Brennan builds a strong case for blogging as a critical content marketing strategy.
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Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. They’re structured to provide easily searchable, keyword focused content organized by category. Additionally, the content is linked both internally and externally helping to show its relevance and importance in the context of other content.
Don’t take my word for it, here’s what fifteen SEO experts, many of them published authors in the field, recommend for maximizing your search optimization for your blog....
Jeff Domansky's insight:
Valuable blogging and SEO advice from 15 experts...
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Content is king. I can’t tell you how many times I have heard that expression in my career as an SEO analyst. I can’t say that I’m a fan of using this relatively grating term, but I can definitely defend its power. Having fresh and unique content is an increasingly important factor for ranking in the SERPs. Because it’s top dog, I have put together this guide to steer you in the right direction when it comes to creating content for your site or blog.,,,
[Practical PR 2.0 and content marketing tips - JD]
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The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO. When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice. You can learn a lot about it from the histories of advertising, copywriting, word-of-mouth, print marketing – even old school press relations. Here are a few lessons today’s SEOs can learn from the PR execs of old....
Jeff Domansky's insight:
Good post on the evolution of PR and SEO and how they can work together well.
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The blurring of lines between search, social and PR is due in part to the increased sophistication of Google’s algorithms.... The convergence of channels not only has implications for the future of search marketing, but represents a shift in digital marketing as a whole. As silos disappear and consumer touch points become more varied, the digital industry is shifting towards a more holistic approach. Tom Salmon, group director of marketing at Epiphany, summarises this seismic movement: “We’re seeing the confusing mess of different digital silos being pulled back together. The merging of SEO, social and PR is a symptom of that shift and represents a really fundamental thing; putting the consumer back at the heart of digital marketing.”...
Jeff Domansky's insight:
Integration of SEO with social and PR has other implications from brands in terms of how they operate internally. To be effective in the future, you're going to have to throw away the marketing silos and integrate skills and teams.
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With recent changes like Google’s Penguin 2.0 algorithm update, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands.Today’s PR is also today’s search marketing: a mix of audience research, content creation and promotion is the best way to raise brand awareness. The goal for both SEO and PR is to reach the right people, with the right messages, at the right time....
Jeff Domansky's insight:
PR pros need to master the art of SEO for themselves and for clients.
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Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience....
There are a number of ways to ramp up the reach and exposure of your content, including syndicating it on websites like Social Media Today and Business 2 Community and sharing it on the big four social networks—Facebook, Twitter, Google+ and LinkedIn. Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us, can be another source of increased exposure.
While taking these steps to promote your content will no doubt be beneficial, it is critical to address the issue at the core—ensuring that you produce the kind of content that compels a great deal of social content curation. If you can create highly shareable content, others will promote it for you. Publish relevant, information-rich and share-worthy content, and your search rankings will inevitably improve, as Google is increasingly informing their algorithms with social signals, such as +1s.
13 Google-Friendly Content Guidelines To achieve maximum impact with your company blog, create content according to Google best practices....
Jeff Domansky's insight:
Google has clearly indicated the importance of quality content. Smart business bloggers will incorporate some of these 13 Google-friendly guidelines.
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Search Engine Optimization is a vital part of creating and setting up a website these days. It ensures that your website gets more traffic and more importantly, receives relevant traffic. The common perception that prevailed was that any traffic is good traffic, however with the passage of time, this misconception has been put aside. If you have 1,000 visitors on your site daily, but only 10 are interested in buying your product, this is quite a waste of your hard work. Conversely, if you use the correct strategy to drive traffic to your website and are able to attract 100 visitors to your site out of which half are ready to purchase your product, you have struck gold.
One vital tool that can be used to drive relevant traffic to your website is social media. We all know that having a web presence is important. There is simply no better way to create a positive footprint on the internet than social media. It humanizes companies and makes them more accessible and approachable....
Jeff Domansky's insight:
Quality content is the best driver for search engine optimization.
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![SEO: The YouTube Ranking Factors [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/0q9ZYogIFvVRhfVH9-ZCyzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Via Robin Good
Jeff Domansky's insight:
Very useful for content marketers.
Pedro Barbosa's curator insight,
February 3, 2013 4:16 AM
Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com 
Paula Arenas's curator insight,
March 5, 2013 1:11 AM
la fórmula sigue siendo un misterio, pero todo ayuda
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Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high profile connections and quite a few different avenues to help you gain visibility, so it’s important not to let this department pass you by. This leaves many businesses to that simple question: Why haven’t I been using public relations before, and how can I get started right away? Fortunately, the answer isn’t too difficult. Once you really dive into the subject you’ll be wondering why you didn’t consider the help of public relations in the first place.
Top 6 Ways Public Relations Can Help Your SEO Efforts It is first important to understand what public relations actually is and how it works online. In short, a public relations department is in charge of creating relationships and connections with large publications and other businesses that can offer publicity for a company. Amongst their many responsibilities comes online work. A few ways that they can really help your SEO include...
Jeff Domansky's insight:
Nice overview of what PR can bring to SEO...
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