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By adding in the content part of their offering they make an excellent case to the client for having an ongoing billable relationship rather than simply overhauling the SEO as a one-off project and then moving on. But it means an SEO agency is getting work which might otherwise have gone to a communications or marketing company. This is the heart of the issue....
Jeff Domansky's insight:
Paul Sutton highlights an interesting dilemma and PR case study where the SEO industry is making a real effort to take a slice of the PR pie. In this case study, one comms professional reveals how she's fighting for her life. 
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Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
The search industry is booming. Competition for keywords – organic or paid – has never been higher. All forms of digital content multiply and prosper. Underneath it all, however, tectonic plates are shifting. Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands.
SEO tactics are being taken off the table and a gap has begun to arise between what is needed – digital visibility – and the tactics, tools, and business processes needed to achieve it. Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top....
Jeff Domansky's insight:
Andrew Delamarter provides a superb look at integrating SEO with content for much stronger search results. This is a must-read for any content, marketing or PR pro.
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Internal linking is an oft-cited inbound marketing best practice. Why? A couple reasons.
[Valuable analysis of linking and tips ~ Jeff]
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(Photo credit: C.P.Storm) You may have noticed that the SEO game has become a lot more difficult lately...
Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.
However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting. The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.
You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.
So how to overcome this and not get in trouble?...
[Practical SEO tips for bloggers ~ Jeff]
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Talking to PR agencies about search engine optimisation (SEO) can make you feel like Noah before the flood.
Building on the recent debate around PR owning SEO, I look at how agencies who fail to embrace search will ultimately fail.
Cast your mind back to 2007-8 and the buzzwords in PR and marketing then around social media. Agencies scrambled to recruit what some mistakenly called a ‘guru’ (often a fresh graduate) who understood the platforms, if perhaps not the principles and nuances of marketing.
Since then, savvy and ambitious PR agencies realised they needed proven digital expertise and either bought in talent or skilled up their own executives on the ways of social media. Social media is now a healthy component of UK PR practice and providing high levels of fee income for PR agencies.
Fast forward to 2012 and the same is strangely not happening for a seriously high value battleground: search engine optimisation....
[Ready or not for SEO challenges or opportunities? - JD]
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In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still true, and secondly what would that mean for internet marketing and social media experts who stake their companies social media results on traffic from just Facebook and Twitter?
So we went back to the source of the original data, StatCounter.com for an update for the last 12 months...
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How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO | Inbound Marketing Agency
From
inblurbs
Content marketing has become a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
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Google analytics showing organic search traffic increase from SEO Google analytics provides a wealth of valuable SEO data.
But are you using it to its full potential to help create better content, drive more traffic and convert it more effectively? It often helps to mine Google analytics data for SEO intelligence with a specific business objective in mind. The analytics and SEO tips covered in this articles are all techniques I use to help me decide what new content to create, and whether or not my content is making an impact....
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Search engines are starting to incorporate results from social media sites. Can the social-wide web trump the World Wide Web?
I have two basic ways of finding answers to questions: asking friends or asking Google. That system has worked pretty well for about a decade, but it’s all about to change. Google recently announced it is going to make search results more personalized by including results from your social network. In 2009, Bing announced it would start including results from Twitter and later it added Facebook to the arsenal. More and more search engines are beginning to incorporate social properties into general search results, effectively making me ask friends and ask Google....
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Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring ...
that my clients are visible in the media, on social networks and in organic search engine listings. We recently achieved some fantastic results for one particular client so I wanted to share the approach and findings of this SEO PR project my clients site is ranking on the first page of google.co.uk for six strategic terms, which have a total traffic volume of over 25,000....
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The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO. When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice. You can learn a lot about it from the histories of advertising, copywriting, word-of-mouth, print marketing – even old school press relations. Here are a few lessons today’s SEOs can learn from the PR execs of old....
Jeff Domansky's insight:
Good post on the evolution of PR and SEO and how they can work together well.
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A straight-forward guide to getting your Google Analytics set up and running.
Do you know what's driving leads/sales to your website? Google Analytics can tell you.
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website's performing.... Via paulo oliveira, Jose H. Flores
Jeff Domansky's insight:
Great Tutorial from the people at Simply Business. Very useful for those new to analyzing Web traffic as well as great reminders for those who need some fresh ideas for improving your web traffic.
ben bernard's comment,
January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Unless you’re ranked in each of the top 3 slots for each of your main keywords in the search engines the chances are your website has a number of competitors who are taking a large slice of the search engine traffic that you are targeting.
If you’re just getting started and barely have a presence then they probably have almost the whole slice of traffic that you want! What if there was a way to take advantage of their success and bring a few of those precious customers on to your website?
By using blog commenting as part of your SEO strategy you can!...
[Smart SEO strategy ~ Jeff]
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google is flipping seo on its head, as rankings will depend on the quality of content for readers, not clever choices of words for the search engine.
...But there is a silver lining to all of this. With last year's Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. If Old SEO enabled some to fool a crawler into indexing borderline junk content to get high rankings, New SEO looks likely to take any notion of fooling anyone out of the equation.
[Content rises in importance as traffic generator as Google implements search engine changes - JD]
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Top Reasons Why Public Relations Needs to Optimize | Media Relations Blog - TopRank Online Marketing
The public relations world is in a state of flux with increasing importance on getting into the content and social web business.
Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.
Understanding the needs of their “customers’ customer” is essential for PR agencies and communications professionals to remain relevant and productive. “Push PR” is increasingly being complemented by “Pull” tactics – optimization for discovery. Being able to provide value is essential and here are 3 ways a better understanding of SEO can do just that....
[An excellent overview of the importance of optimization to PR and business - JD]
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My “World’s Simplest SEO Formula for Great Rankings” is:
Okay, so SEO can obviously be a lot more complex than that, but if you’re a blogger just looking for the essentials, that two-step process is actually relevant.
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Today’s blog post is of vital importance if you utilize Google’s organic SERPs as a traffic source.
Even if you’re not an “affiliate”, per se, but your business model in some way involves acquiring organic traffic from Google, then drop everything you’re doing and read this – because things have changed. And you need to either adapt, or find a new business model…
Ranking in the current environment (Post-Penguin) is a different game. Recovering in the current environment is… well… more on that below. The bottom line is that now, more than ever, you need to be building your OWN network of traffic...
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The way we search online is about to change forever, but right now we are looking in the wrong place for the solution.
Social search is being discussed, analysed and written about more than ever, thanks firstly to Google releasing their social search update ‘Search Plus Your World’ then Facebook and Twitter biting back with their own version of what Google’s social search should and could look like. For brands who are trying to keep ahead of the trends and make sure they’re prepared for the next phase in online marketing, it’s all getting a bit confusing....
[Thought-provoking read - JD]
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Content is king. I can’t tell you how many times I have heard that expression in my career as an SEO analyst. I can’t say that I’m a fan of using this relatively grating term, but I can definitely defend its power. Having fresh and unique content is an increasingly important factor for ranking in the SERPs. Because it’s top dog, I have put together this guide to steer you in the right direction when it comes to creating content for your site or blog.,,,
[Practical PR 2.0 and content marketing tips - JD]
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