Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics | Public Relations & Social Marketing Insight | Scoop.it
From moz.com - March 15, 2017 2:34 AM

Marketers need to know things like: How many searches happen each month across various platforms? Is Google losing market share to Amazon? Are people really starting more searches on YouTube than Bing? Is Google Images more or less popular than Google News? What percent of queries are phrased as questions? How many words are in the average query? Is it more or less on mobile?


These kinds of specifics help us know where to put our efforts, how to sell our managers, teams, and clients on SEO investments, and, when we have this data over time, we can truly understand how this industry that shapes our livelihoods is changing. Until now, this data has been somewhere between hard and impossible to estimate. But, thanks to clickstream data providers like Jumpshot(which helps power Moz's Keyword Explorer and many of our keyword-based metrics in Pro), we can get around Google's secrecy and see the data for ourselves!...

Jeff Domansky's insight:

How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.

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7 Tools That New Businesses Can Use to Target the Best Keywords

7 Tools That New Businesses Can Use to Target the Best Keywords | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - September 18, 2016 10:02 AM

Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like.

 

But, you don’t want to stop there. There are two other things that you need to do:

- Make a list of long-tail keywords to target, when creating blog posts and other content.

- Learn more about your competition, including their target keywords.

 

With that in mind, let’s review seven tools that you can use to find the best keywords for your business....

Jeff Domansky's insight:

Great advice on SEO tools from Neil Patel.

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Jeff Domansky's curator insight, September 18, 2016 10:06 AM

Great advice on SEO tools from Neil Patel.
JoomlaUX's curator insight, September 20, 2016 5:33 AM
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SEO is Evolving: Trend You Need to Know About [Infographic]

SEO is Evolving: Trend You Need to Know About [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From famousbloggers.net - October 24, 2016 7:57 PM

Social contents are more readily indexed nowadays. This is because Google has deals in place with Facebook and Twitter already—search for a news item, and you’ll probably see a tweet or two appear in your mobile search results.


In 2016, more platforms will become more heavily indexed in the vaults available to Google and other search engines. Social posts will carry a value and a consideration similar to any independent web page, and the separation of “web” and “social media” will begin to blur even further from an SEO perspective.


Here’s an infographic from Caliber Interactive Dubai that highlights the benefits of social content and mobile optimization along with the 7 other key trends in the SEO industry that will help you up the game in the digital world.

Jeff Domansky's insight:

These SEO trends are worth noting including video, mobile optimized, voice search, localization and content aggregation.

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The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - May 26, 2016 11:43 PM
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become very popular, generating thousands of new leads, from organic search, for Brian.

This article may not be as in-depth as Brian’s. Instead, I want to show you the 10 most important SEO tips that you need to know right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.
Jeff Domansky's insight:

Neil Patel shares practical SEO tips.

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