Are your blog posts ranking lower in search than you'd like? Discover tools and tips to help you improve the search ranking of your blog posts.
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Public Relations & Social Marketing Insight
443.6K views |
+1 today
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
 Your new post is loading...
Your new post is loading...
Scoop.it!
This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.
When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...
Jeff Domansky's insight:
By adding SEO tactics to your blogging strategy, your chances of success are increased. Really useful and practical tips. 
Scoop.it!
The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking.
..Google will always have good user experience as their primary goal, and each update they make will be in the direction of better understanding of the content from a human perspective. If you guide your copywriting to provide what your readers look for, not only that you’ll get more loyal audience that loves to come to your website and read what’s new, but Google will also award your actions with a higher ranking in their search result pages. So how should you write?Here’s what you should ask yourself before you publish your writing on the Internet...
Jeff Domansky's insight:
Valuable advice for and that gets great SEO.
Scoop.it!
Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. They’re structured to provide easily searchable, keyword focused content organized by category. Additionally, the content is linked both internally and externally helping to show its relevance and importance in the context of other content.
Don’t take my word for it, here’s what fifteen SEO experts, many of them published authors in the field, recommend for maximizing your search optimization for your blog....
Jeff Domansky's insight:
Valuable blogging and SEO advice from 15 experts...
Scoop.it!
Internal linking is an oft-cited inbound marketing best practice. Why? A couple reasons.
[Valuable analysis of linking and tips ~ Jeff]
Scoop.it!
(Photo credit: C.P.Storm) You may have noticed that the SEO game has become a lot more difficult lately...
Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.
However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting. The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.
You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.
So how to overcome this and not get in trouble?...
[Practical SEO tips for bloggers ~ Jeff]
Scoop.it!
I had lunch back in March with Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country.
He said something to me that blew me away. “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”...
Google decided to change the weight of their emphasis from “backlinks” more towards social media likes, shares, tweets, reddits, and 1+ (Googles obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well....
The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search....
[This will reassure every blogger, writer, PR and content producer that content counts even more when it comes to SEO - JD]
|
Scoop.it!
Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content. So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
Jeff Domansky's insight:
If you're a blogger or social marketer, this is essential reading. These 5 tips will help you understand how Google ranks content and what you need to do to get better ranking for your content. 10/10
Gerard Downey's curator insight,
November 29, 2014 4:09 PM
#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/ 
Marilyn Moran's curator insight,
December 1, 2014 8:16 PM
Good points and tips here on producing quality content that will make the search engines happy.
Scoop.it!
Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience....
There are a number of ways to ramp up the reach and exposure of your content, including syndicating it on websites like Social Media Today and Business 2 Community and sharing it on the big four social networks—Facebook, Twitter, Google+ and LinkedIn. Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us, can be another source of increased exposure.
While taking these steps to promote your content will no doubt be beneficial, it is critical to address the issue at the core—ensuring that you produce the kind of content that compels a great deal of social content curation. If you can create highly shareable content, others will promote it for you. Publish relevant, information-rich and share-worthy content, and your search rankings will inevitably improve, as Google is increasingly informing their algorithms with social signals, such as +1s.
13 Google-Friendly Content Guidelines To achieve maximum impact with your company blog, create content according to Google best practices....
Jeff Domansky's insight:
Google has clearly indicated the importance of quality content. Smart business bloggers will incorporate some of these 13 Google-friendly guidelines.
Scoop.it!
If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world.
Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials. They want awesome, informative content with entertainment value. That’s the deal or they won’t pay attention to your brand.
That’s why content marketing is all the rage…It’s a high stakes game, and he who dies with the most awesome, high-quality content wins. Blogging is one of the best ways to produce this content. It’s the business owner’s platform to tell the world about them, and their industry.
That can spell trouble for some. You’ll either need to become a better writer, or hire one....
Jeff Domansky's insight:
Matt Brennan builds a strong case for blogging as a critical content marketing strategy.
Scoop.it!
Learn how To Optimize Blog Post Titles for your Readers and SEO. It can increase your CTR.
No matter how good your content is, it is useless unless people read your post. People will read your post by just looking at the headline. So headlines matter a lot! If you have a catchy headline usershim will check your post.
As a blogger we always try to write a catchy headline so that people read our post. That means we write a reader-friendly headline. Then what about search engines? We always try to get organic traffic from search engines. For this we need a search engine friendly title.... Via Martin (Marty) Smith
Jeff Domansky's insight:
Combining catchy titles with search-friendly meta titles will bump up your SEO. This post shows how easy it is.
Martin (Marty) Smith's curator insight,
January 9, 2013 6:47 AM
Solid article about why and how to create one title for visitors and another for search engine spiders and why that is a good idea. 
Barbara Kurts's comment,
January 9, 2013 9:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment,
January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scoop.it!
Unless you’re ranked in each of the top 3 slots for each of your main keywords in the search engines the chances are your website has a number of competitors who are taking a large slice of the search engine traffic that you are targeting.
If you’re just getting started and barely have a presence then they probably have almost the whole slice of traffic that you want! What if there was a way to take advantage of their success and bring a few of those precious customers on to your website?
By using blog commenting as part of your SEO strategy you can!...
[Smart SEO strategy ~ Jeff]
Scoop.it!
The realm of website administration is still one that’s somewhat intimidating to many, but the truth is that it’s not particularly hard nowadays to run a fairly complex blog. Thanks to nearly foolproof CMS blogging platforms like WordPress, Drupal, Joomla and even hosted solutions like Tumblr, anyone can configure a blog in minutes. While your focus should always be on content, it’s still important to fine-tune a blog’s back-end for SEO purposes. Keep these five considerations in mind when optimizing your blog...
Scoop.it!
Avoid getting stuck while writing a blog post. These 7 blog writing tips focus on getting content written and optimized for SEO benefit.
Writing blog posts with an eye toward search engine optimization, or any other content for SEO, can be challenging, which is why we have prepared the following blog writing tips to guide you through the process....
|
SEO