Public Relations & Social Marketing Insight

So, instead of focusing on the popular SEO practices of the day, I doubled down on highly valuable content. It turns out that was the correct strategy. Every single algorithmic change Google has implemented between 2008 and today has rewarded my content-centric approach and torpedoed the SEO link wrestling game.

Now, everybody is catching up to that reality. SEO is turning to content creation as a means to their end. An SEO professional recently remarked to me what a great job I was doing with SEO. I protested. “I don’t have a systematic strategy,” I said. “I’m just producing great content.”...

Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king.

It goes like this: Content creators need to pay attention to emergent authorship, as Google, LinkedIn, and other media companies continue to focus on actual content creators versus an entity (business or website). Great content creators (that includes public relations professionals) and marketers recognize that original, engaging, and informative content by real authors may be the future of SERPs....

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table.

The only catch is that you need to have content that can be updated, and that your blog already has steady traffic and a decent email newsletter list. Otherwise, while you’re still free to apply this method, you might want to focus on other types of growth for your blog, such as increasing traffic and adding to your newsletter list by publishing new content.

So, the main purposes of updating older content is to increase existing traffic to your blog, to get a piece of content higher in rankings, or use tweaks in order to improve conversions....

The perceived quality of a web page or piece of content isn't based solely upon words. There are a lot of other factors to take into account, like load time, interface design, image quality, formatting, and so on.

Of course, "quality" means different things to different people, but I'd argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer.

The goal of creating content shouldn't be to come up with a bunch of great keywords; it should be to come up with great content. Call it whatever you want, but if it's good, it's good -- just like Shakespeare said. The search engines of the future aren't going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title ... but they will continue to punish folks for overusing keywords....

Do you write a great business blog but struggle for readership? Have you heard of Search Engine Optimization but think it’s too complicated or too time-consuming?This article will dive into the SEO world and leave you still breathing on the far side. I’ll break down 6 easy-to-use SEO strategies you can take to drive blog traffic and increase your blog’s search rank...

This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.

When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...