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There is a positive cycle when marketers use content curation. Content creates the potential for traffic; search engine optimization drives that traffic; traffic leads to influence, leads or thought leadership. That influence affects business results, which enables continued content curation, which starts the cycle over again....
But there is clear evidence that content can drive SEO ranking. Wharton Marketing suggests that companies that have blogging platforms get 434 percent more indexed pages on search engines compared to the ones that do not blog, for example....
