Public Relations & Social Marketing Insight

In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.

Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....

Hashtags are VITAL for any social media marketing plan (see the offer below the infographic). Learning how to use them correctly is the first step! The second step is to RESEARCH them to make sure you aren’t stepping on any social toes. Once you have a clear idea about the ones you’ve chosen – market away! I always like to “register” the hashtags I plan to use on TagBoardand other services we talk about in Social Media Manager School....