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That noise you hear in the distance is the sound of SEOs polishing the keys on their keyboards, trying to answer what is Hummingbird?
And they’re making big claims about knowing the answer. If you don’t believe me, click on one of the links at the top of this paragraph. Even though there’s enough Hummingbird content to keep you reading well into the night, you shouldn’t bother.
Why not?
Because it’s noise
Rand Fishkin says hummingbird is about longtail.
Danny Sullivan says hummingbird is about conversational search.
Ammon Johns says long-tail optimization is gone, and big brands may have been gifted more leverage than ever.
3 experts. 3 Answers. Let’s cut the BS. What is Google’s Hummingbird?
This is one of the most thoughtful and sensible articles about SEO that I've read in years. Chase Anderson does a great job of analyzing Google's new Hummingbird algorithm and providing a practical view on how to respond to it and what the future of SEO will look like. Highly recommended reading for SEO newcomers and oldtimers who need a fresh perspective. 9.5 / 10